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Five Examples of Blogging With Purpose


Here are five contexts in which you can perform purposeful blogging:


News Items: 

Whenever news breaks that supports the need or usefulness of your product or service, enthusiastically blogging about it creates a connotation that "sells" what you offer without you "selling." Just make sure to close with a call to action.

Idea Association: 

Let's say there are bloggers with bigger audiences in your niche. These people may be viewed as thought leaders, so a post that shows how your own thinking intersects with that of these industry leaders creates a positive association and possibly a relationship with that bigger blogger.
Rally the Troops: 

On the other hand, blogging about ideas or situations that you and your audience oppose gives you the opportunity to bring your community closer together.

Value Demonstration: 

At the root of all purposeful blogging is a demonstration of value. Each post you write should reinforce why readers pay attention to you, and convince newcomers that they should be paying attention to you.

Viral Content: 

While it's never a sure-shot, sometimes we recognize an opportunity for content to be purposefully attractive to social media news sites. Make sure to follow through with your purpose with smart content promotion.



SOURCE: COPYBLOGGER

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