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Five Examples of Blogging With Purpose
Here are five contexts in which you can perform purposeful blogging:
Whenever news breaks that supports the need or usefulness of your product or service, enthusiastically blogging about it creates a connotation that "sells" what you offer without you "selling." Just make sure to close with a call to action.
Let's say there are bloggers with bigger audiences in your niche. These people may be viewed as thought leaders, so a post that shows how your own thinking intersects with that of these industry leaders creates a positive association and possibly a relationship with that bigger blogger.
Rally the Troops:
On the other hand, blogging about ideas or situations that you and your audience oppose gives you the opportunity to bring your community closer together.
At the root of all purposeful blogging is a demonstration of value. Each post you write should reinforce why readers pay attention to you, and convince newcomers that they should be paying attention to you.
While it's never a sure-shot, sometimes we recognize an opportunity for content to be purposefully attractive to social media news sites. Make sure to follow through with your purpose with smart content promotion.